The DIY Guide to Search Engine Optimization: The Business Owner’s Guide to Improving Your Website’s Search Rankings

The DIY Guide to SEO for Business Owners – Introduction

In today’s competitive market, proper on page Search Engine Optimization (SEO) is vital to the success of your business website. Even if you have the most beautiful site in all the land, if the content on your website isn’t set up properly, you may be in for search engine disaster.

Before we dive into the nitty gritty, we just want to point out that there are a gazillion things you can do to try to improve your search results, but we are just going to focus on the most important on-page SEO tactics that any user (not developer or SEO expert) can do themselves.

Getting the Most Out of this SEO Guide

To get the most out of this guide, we recommend working your way through each article. There are currently five main topics, we recommend walking through them in the order they are presented, but it’s not imperative. If at any time you feel stuck, feel free to get in touch with us through the contact form at the bottom of the page.

Table of Contents…

1. Heading Tags

Call out to search engines and users to let them know what your page is about. Learn the proper way to use heading tags to your benefit and uncover how your theme might be automatically applying them for you which could negatively be impacting your SEO.

2. Optimizing Images

Don’t bog down your site with improperly formatted images that can ruin your visitor’s experience and decimate your search rankings. Learn why proper image optimization is hugely important to your site’s success and how you can improve your SEO with image tags.

3. Proper Use of Keywords

Strategically target your ideal customers with key search terms they’d use to search for your site and learn how to implement them appropriately into your content and headings.

4. Creating Quality Content

For Google, content is king. Learn exactly how much content you should have on a page, how often it should be updated, and the three reasons why quality content is the lifeblood of your business.

5. Implementing Hidden Header Tags

Just because they can’t be seen doesn’t mean they aren’t important. Learn to implement a few of the most important behind the scenes tags to improve your business’s searchability.

Seriously Confused About Optimizing Your Website for Search Engines?

You aren’t alone. Not optimizing your site is one of the biggest reasons why websites fail, and there are A LOT of them that do. Send us a quick note through the contact form below and we’ll be happy to help you out.



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Jessica Dohm

Jessica Dohm

Founder, Dohmain Designs

About the Author

Jessica is the Director of Digital Marketing and Owner of Dohmain Designs. She is a small business sales and marketing expert specializing in business growth through intelligent website design and sales & marketing automation.

Jessica is a Certified Infusionsoft Partner, marketing automation and CRM expert with 20 years of professional sales and marketing experience. In 2011, she combined that experience with innovative website design and created Dohmain Designs. She has worked with biotech giants, overseen the digital marketing for a popular Discovery Channel hit TV series, worked with internationally known influencers, and helped hundreds of clients grow their business. Prior to creating Dohmain Designs, Jessica worked in the fast-paced biotech sector focusing primarily on technical sales and marketing, as well as providing complicated sales-focused CRM training across various disciplines.

Jessica is a member of her local Rotary Club where she has previously served as the Membership and Public Relations chairs and currently serves as the 2020-2021 President-elect. Jessica truly believes in the "Service Above Self" Rotarian philosophy and strives to dedicate her time and talents to helping others, both in her personal and professional relationships.

She is located in the Minneapolis / St. Paul area and works with clients all across North America. If you'd like to get in touch with Jessica, simply complete the contact form below.

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