Should Your Business Website Have a Blog?
To blog or not to blog? That is the question.
There are several reasons to implement a blog on your business website, but many business owners are sometimes reluctant to incorporate one into their website plan. First and foremost, it’s important to understand what a blog actually is – an opportunity for you to further engage your potential customers.
While each of your regular website pages should have roughly one dedicated topic, a blog provides you the opportunity to introduce a variety of topics your visitors might find appealing and in a less formal manner than the standard pages of your website.
In order for your blog to be beneficial to your company, it must fulfill two main criteria:
- It must be updated on a semi-regular basis
- It must include quality, engaging content your readers will actually enjoy
Great blog posts can be anything from tips and tricks, checklists, articles, product comparisons, company announcements or updates – really, anything your heart desires. That is, as long as it’s interesting.
Having a blog on your site can help your company’s brand reputation and establish credibility. This is where your business can really shine. If you consistently create reliable content on topics relative to your industry, you’ll soon build a reputation as an industry expert. Additionally, blog posts are far more likely to be shared through outlets like social media, so if your content is worthwhile, you may get some free marketing out of the deal as well.
Another big benefit of the blog, is an improvement to your websites SEO (Search Engine Optimization). The more topics you cover related to your industry the more your website will be returned in search results. Search engines also favor sites that are updated on a regular basis, so even though the content on your regular web pages may be relatively constant, adding a blog post on a semi-regular basis shows that you are keeping your site current.
Who Shouldn’t Blog?
That all being said, adding a blog to your website isn’t for everyone. If you are a set it and forget it type of person who in all truthfulness simply will not have the time or motivation to update your site at least once a quarter, then a blog probably isn’t for you.
We’ve already been through the significant advantages of having a blog on your site, but it’s important to understand that having an abandoned blog could give your visitors and potential clients the impression that your business is no longer active in your industry, or that you simply don’t care to contribute anymore.
It sounds harsh, but an abandoned blog is a bit like an outdated copyright. If you visit a website that has a copyright date from 2007, you might assume the business is as behind the times as the website is. If your last post was a holiday greeting from 2012, there’s probably no real point.
It’s important to note though, that not all blogs have to be in-depth articles that require a lot of time and energy to create. Candid shots of your business in action along with a paragraph or two is of what’s going on at your company is completely sufficient. If you are in a trade, write up quick tips to keep users informed. It doesn’t have to be complicated to make it worthwhile.
Is blogging right for you?
If you are having a difficult time trying to decide if implementing a blog on your site is right for you or struggling to come up with ideas for posts, we can help! Sometimes all it takes is just a little bit of inspiration.
Founder, Dohmain Designs
About the Author
Jessica is the Director of Digital Marketing and Owner of Dohmain Designs. She is a small business sales and marketing expert specializing in business growth through intelligent website design and sales & marketing automation.
Jessica is a Certified Infusionsoft Partner, marketing automation and CRM expert with over 15 years of professional sales and marketing experience. In 2011, she combined that experience with innovative website design and created Dohmain Designs. She has worked with biotech giants, overseen the digital marketing for a popular Discovery Channel hit TV series, and helped hundreds of clients grow their business. Prior to creating Dohmain Designs, Jessica worked in the fast-paced biotech sector focusing primarily on technical sales and marketing, as well as providing complicated sales-focused CRM training across various disciplines.
Jessica is a member of her local Rotary Club where she has previously served as the Membership co-chair and currently serves as the Public Relations chair. Jessica truly believes in the "Service Above Self" Rotarian philosophy and strives to dedicate her time and talents to helping others, both in her personal and professional relationships.
She is located in the Minneapolis / St. Paul area and works with clients all across North America. If you'd like to get in touch with Jessica, simply complete the contact form below.
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