How to Use Infusionsoft Decision Diamonds with Empty Fields

The frustration ends today!

Configuring Infusionsoft Decision Diamonds to Sort By Empty Fields

One of the greatest tools of segmentation in the Infusionsoft campaign builder is the ability to use decision diamonds to route your contacts into the appropriate sequence.  However, decision diamonds fall short in the ability to use the criteria of if a field is empty.

In the video below we demonstrate how to use an Infusionsoft action set to apply a tag if a contact has an empty field value, and to use that tag in your decision diamond.

Jessica Dohm

Jessica Dohm

Founder, Dohmain Designs

About the Author

Jessica is the Director of Digital Marketing and Owner of Dohmain Designs. She is a small business sales and marketing expert specializing in business growth through intelligent website design and sales & marketing automation.

Jessica is a Certified Infusionsoft Partner, marketing automation and CRM expert with over 15 years of professional sales and marketing experience. In 2011, she combined that experience with innovative website design and created Dohmain Designs. She has worked with biotech giants, overseen the digital marketing for a popular Discovery Channel hit TV series, and helped hundreds of clients grow their business. Prior to creating Dohmain Designs, Jessica worked in the fast-paced biotech sector focusing primarily on technical sales and marketing, as well as providing complicated sales-focused CRM training across various disciplines.

Jessica is a member of her local Rotary Club where she has previously served as the Membership co-chair and currently serves as the Public Relations chair. Jessica truly believes in the "Service Above Self" Rotarian philosophy and strives to dedicate her time and talents to helping others, both in her personal and professional relationships.

She is located in the Minneapolis / St. Paul area and works with clients all across North America. If you'd like to get in touch with Jessica, simply complete the contact form below.

Infusionsoft Certified Partner

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