Last updated May 18, 2018
What data do we collect from you?
When placing an order, registering on our site, or submitting a web form, as appropriate, you may be asked to enter your name, email address, phone number, address or other details to help you with your experience. If you are placing an order with us or paying an invoice, you will also be asked to provide your credit card payment information.
How do we use your information?
We may use the information we collect from you in the following ways:
- To send you information relevant to the products or services you have purchased, have requested, or displayed an interest in.
- To respond to your customer service requests.
- To process your transactions.
- To follow up after correspondence or purchase.
- To alert you of any maintenance or security-related issues.
- To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To administer a contest, promotion, survey or other site feature.
The lawful basis under which we communicate with you is typically considered under informed consent (you have knowingly requested information from us and/or provided your permission for us to contact you), performance contract (the necessity to communicate with you in order to fulfill a contract or service), or relevant legitimate interests for marketing purposes.
What data do we collect through automated means?
When you access the Services, we may collect certain data by automated means, including:
- System Data – This may be data about your computer or device, like your IP address, device type, operating system type and version, unique device identifiers, browser, browser language, domain and other systems data, and platform types (“System Data”).
- Usage Data – Usage statistics about your interactions with the Services, including pages visited, time spent on pages or the Service, and other data regarding your use of the Services (“Usage Data”).
How do we get data about you?
We use tools like cookies, web beacons, and analytics services to gather the data listed above. Some of these tools offer you the ability to opt out of data collection.
These Data Collection Tools automatically track and collect certain System Data and Usage Data when you use the Services.
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
- Help remember and process the items in the shopping cart.
- Understand and save user’s preferences for future visits.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your site experience more efficient may not function properly.
We use web beacons (small objects that allow us to measure the actions of visitors and users using the Services) for things like identifying whether a page was visited or identifying whether an email was opened.
We use third-party browser and mobile analytics services like Google Analytics on the Services. These services use Data Collection Tools to help us analyze use of the Services, including information like the third-party website you arrive from, how often you visit, events within the Services, usage and performance data. We use this data to improve the Services, and better understand how the Services perform on different devices. The Google Analytics data we utilize is anonymous and not identifiable directly to you.
Occasionally, we engage in online advertising, such as Facebook marketing. Depending on the types of advertising services we use, they may place cookies or other tracking technologies on your computer, phone, or other device to collect data about your use of our Services, and may access those tracking technologies in order to serve these tailored advertisements to you.
How do we protect your information?
- An external PCI compliant payment gateway handles all CC transactions.
- We use regular Malware Scanning.
- We have implemented preventional security measures on our website
- We utilize GDPR compliant CRM and accounting solutions
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is processed through a third party compliant merchant processor. We do not store any credit card or banking information on our servers.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses as already described above.
An example of us providing your information to a third party would be to establish an account to a third party inline with our services (like creating a website hosting account on your behalf.)
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have implemented the following analytics options:
- Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. We maintain our website visitor analytics records indefinitely.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
Does our site allow third-party behavioral tracking?
We allow third-party behavioral tracking such as Google Analytics, Facebook & Infusionsoft.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 7 business days.
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Send information for products or services you have expressed an interest in
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
At any time you have the right to object, erase, restrict or correct the personal data we may have collected about you. Please complete the form below to make your request.