5 Tips for Capturing Leads from Your Business Website
Don’t Let Another Lead Fall Through the Cracks!
So many business owners struggle to get leads from their website. If this describes you, you aren’t alone. Check out these top 5 tips for generating leads from your business website. After all, if your website isn’t making you money, what’s the point in having one?
1. Make it Stupid Easy to Get in Touch with You
Your contact information needs to be prominently displayed on every page of your site. Check your headers and footers and make sure people can easily spot your phone and email address. Website visitors these days have little patience when it comes to trying to find what they are looking for. Forcing them to locate your “contact us” page to get in touch is no longer an option.
2. Have a Contact Form on Every Page of Your Website
This goes with the point above. People just don’t have the time or energy to search for your information. Having a contact form on every page of your site ensures they can get in touch right there and then.
3. Integrate Your Contact Form into a CRM (Customer Relationship Management) system, Like Infusionsoft.
If you already have a contact form on your site, now’s a good time to ask yourself where do the submission results actually go? Who’s responsible for responding to the inquiry? Has anyone tested the form recently? Are the results even being delivered?
Integrating your contact form into a CRM ensures that you’ll never miss out on an opportunity again. We love using Infusionsoft because it allows us to automatically assign the lead to someone, notify that person to follow up, send an auto-responder to the sender, and initiate a follow up sequence. How cool is that? (And shameless plug, we get super good deals on subscription rates, so if you’re interested, talk to us!)
4. Have a Super Effective Call to Action
Every page on your website should have one main call to action. Ask yourself what’s the one thing I want someone to do after viewing this page? Schedule an appointment? Request a quote? Figure that out and then write your copy to drive visitors to take that action. Make your CTA big, bold and super obvious.
5. Offer Something in Return for Their Contact Information
No matter what your field of business is, it’s highly likely that you know more about your business than your website visitor. So, it’s time to demonstrate that expertise and offer up something of value visitors can have access to for free in exchange for providing their contact information.
Providing high quality content to your visitors not only allows you to capture their information, it promotes you as a leader in the industry, establishes trust, and builds your brand reputation.
What you can offer depends on your industry, but think about writing an article on a specific topic, making a checklist, having a special coupon or freebie, or even an e-book. Whatever it is, be sure to make it worthwhile and relevant for your next potential customer.
Not Sure How to Grow Your Business by Generating Leads from Your Website?
If you’re still stuck and need some suggestions for generating leads from your business website, we’d love to help. Simply fill out the form below to request your complimentary consultation.
Founder, Dohmain Designs
About the Author
Jessica is the Director of Digital Marketing and Owner of Dohmain Designs. She is a small business sales and marketing expert specializing in business growth through intelligent website design and sales & marketing automation.
Jessica is a Certified Infusionsoft Partner, marketing automation and CRM expert with over 15 years of professional sales and marketing experience. In 2011, she combined that experience with innovative website design and created Dohmain Designs. She has worked with biotech giants, overseen the digital marketing for a popular Discovery Channel hit TV series, and helped hundreds of clients grow their business. Prior to creating Dohmain Designs, Jessica worked in the fast-paced biotech sector focusing primarily on technical sales and marketing, as well as providing complicated sales-focused CRM training across various disciplines.
Jessica is a member of her local Rotary Club where she has previously served as the Membership co-chair and currently serves as the Public Relations chair. Jessica truly believes in the "Service Above Self" Rotarian philosophy and strives to dedicate her time and talents to helping others, both in her personal and professional relationships.
She is located in the Minneapolis / St. Paul area and works with clients all across North America. If you'd like to get in touch with Jessica, simply complete the contact form below.
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